Michelin Americas Truck Tires (MATT) said it is rolling out a mobile dealer-locator application for Blackberry smart phones used in the U.S. and Canada. The new app joins the existing Michelin OnCall emergency road service (ERS) and online dealer and service locator in Michelin’s “Wherever You Go” offering.

“Based on research into the most popular mobile platforms in the trucking industry, we launched the Blackberry application first,” said Jaye Young, U.S. country marketing manager, MATT.  “But the Android and iPhone applications are not far behind. It’s no secret that today’s business runs in real-time, and our customers expect information literally at their fingertips—including information about where they can find Michelin tires.”

The Blackberry application provides the location of the nearest Michelin truck tire or service provider, as well as basic information about that location, all from the hand-held Blackberry device. Users can call Michelin OnCall ERS directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retread providers. The application shows service providers based on the user’s current GPS location or an entered location. It also gives users the ability to call the service provider or save the provider’s information to their device’s contacts or address book, Michelin said.

In addition to being able to call for emergency road service directly from the application, Michelin has also enhanced Michelin OnCall ERS at 800-TIRE-911.

“We now have direct contact with service technicians in order to ensure timely service of customers who need us, many times in the middle of the night,” said Clive Guest, emergency roadside service manager, MATT. “We’ve also implemented very clear service metrics, so our partners are accountable for their performance. The initial response has been very positive, with call volumes increasing significantly in a very short time.”