C.H. Robinson, a provider of multimodal logistics services, fresh produce sourcing and information services, has teamed up with Twin Cities NBC affiliate KARE 11 to create a one-day food and fund drive called the KARE 11 Food Fight. The unique collaboration aims to fight hunger in Minnesota with all donations benefitting Second Harvest Heartland.
The Food Fight, which takes place on Nov. 25, pits four KARE 11 anchors against each other in a friendly competition to see which can collect the most food. Last year, the event collected more than 860,000 lbs. of food.
As a co-creator of the event, C.H. Robinson staffs each location throughout the day and provides the transportation needed to collect the donations and deliver them to Second Harvest Heartland. According to the company, C.H. Robinson has served the food industry through the company’s logistics services and produce business brand, Robinson Fresh, since 1905. By staffing the Food Fight and providing employee donations and a monetary gift from the Foundation, C.H. Robinson will donate over 200 volunteer hours and more than 25,000 lbs. of food for the event.
“The Food Fight is a creative, fun and festive way for local residents and companies to give back to their own community,” said Angie Freeman, vice president of human resources at C.H. Robinson. “Each donation, large or small, allows us to take another step forward in preventing hunger, especially during the holiday season.”
For those unable to attend the event, online donations can be made at Second Harvest Heartland’s website.
