Great Dane announced that it has joined the Blockchain in Transport Alliance (BiTA). BiTA is an industry coalition dedicated to the development of blockchain standards, education and solutions for the freight industry. Great Dane says it will collaborate with the other members of BiTA, including shippers, third party logistics providers, OEMs and vendors, to help educate and guide the transportation industry towards the successful implementation and adoption of blockchain technology.

“As a transportation solutions leader, it is Great Dane’s mission to stay on the cutting edge of new technology and innovation,” said Dean Engelage, Great Dane’s president. “To accomplish this, we collaborate with industry stakeholders in both the transportation industry and other industries with which we share a vested interest in improving the future of goods mobility, which is why we are excited to join BiTA. As a member of this forward-thinking organization, we have the ability to stay up to date on the evolving open data standards, while also working to ensure that the framework for how this transformational technology will be utilized by the global transportation industry is inclusive of the trailer and truck body space.”