Haldex Brake Products Corp. reports it has won a “Best in Class” TAM (Targeted Advertising & Marketing) award for a direct mail campaign that generated awareness and stimulated a new product trial.
The program achieved a 40% response rate for sales rep in-person meetings and conference calls and closed substantial new brake block business from new customers, the company said.
The TAM awards showcase the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honors the agencies, companies and individuals who create them.
