HDA Truck Pride has announced a new private label battery program in conjunction with supply chain partner East Penn Manufacturing.

The HDA Truck Pride battery program is comprised of a full battery selection, led by the AGM and Fahrenheit AGM Group 31 batteries which offer maintenance-free design and more power-per-pound for commercial trucks, buses, and other heavy-duty equipment, the companies said. Applications covered by the program include starting, commercial service and severe service applications; light- and medium-duty fleets, whose needs are met with the Bronze, Silver, Gold and Platinum lineup; and lawn and garden applications, which are covered by a small engine/utility range.

“This new HDA Truck Pride private label battery offering is available to all members in conjunction with East Penn,” said Tom Tecklenburg, HDA Truck Pride’s chief commercial officer. “This program dovetails directly into our current offering, allowing our membership to take excellent care of their customers with powerful and reliable batteries engineered for durability while meeting high power ratings for heavy duty engines.”