Isuzu Commercial Truck of America Inc. commemorated its 30th anniversary of Isuzu trucks in the U.S. market at a special ceremony during the National Truck Equipment Association’s 2014 Work Truck Show in Indianapolis, Ind.
The KS22, the first Isuzu truck in America, arrived at the Port of Jacksonville, Fla. on Nov. 10, 1984. It had no tilt cab and was powered by an 87-horsepower engine. Today, Isuzu trucks holds 80% of the U.S. low cab forward truck market.
As part of the anniversary celebration, Isuzu announced that it will continue the 24/60 Covered Maintenance Program for new Isuzu diesel trucks purchased by June 2014—providing factory-recommended maintenance for 24 months or 60,000 miles, whichever comes first.
The extension of the covered maintenance program was the first announcement Isuzu made during the 30th anniversary celebration. Isuzu senior management also announced that it will meet directly with dealers during a series of whistle-stop meetings later in March, and additionally will conduct a celebratory dealer meeting in Albuquerque, N.M., in October.
