Kenworth’s Icon 900 aims to keep drivers in the fleet’s seats

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FE On the Road: Kenworth’s Icon 900 aims to keep drivers in the fleet’s seats

Jason Morgan
By Jason Morgan
Jason Morgan is the content director of Fleet Equipment. He has covered the trucking industry for more than 10 years, has a CDL and geeks out far too much over the latest truck equipment and technology.
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With the driver shortage putting pressure on fleets to employ drivers and keep them in their seats, OEs are offering premium reward trucks as an equipment-based solution to entice drivers to their business. Kenworth’s limited edition Icon 900 is definitely an eye-catching, head-turning, chromed-out killer of a trucker’s truck, but what does it offer a fleet looking to improve its bottom line? Watch the video above to find out. And then head over to our FE On the Road video hub to catch up on the previous episodes.

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