Mack Trucks shows off custom-spec'd Pinnacle sleepers as part of its NASCAR partnership

Mack Trucks shows off custom-spec’d Pinnacle sleepers as part of its NASCAR partnership

Mack Trucks' Vice President of Marketing, John Walsh, announces their partnership with NASCAR at the Daytona 500 Media Day in Florida.
Mack Trucks’ Vice President of Marketing, John Walsh, announces their partnership with NASCAR at the Daytona 500 Media Day in Florida.

Mack Trucks and NASCAR have announced a multi-year agreement designating Mack as the Official Hauler of NASCAR. As part of the partnership, Mack will provide 11 custom-spec’d trucks to NASCAR, to be used for hauling all the necessary technology and equipment from place to place throughout the 36-race, 10-month long season. Mack will provide 11 of its Pinnacle model sleeper trucks. Five of the trucks are axle-forward, five are axle-back, and the 11th is a backup for whenever one of the trucks needs maintenance. All the trucks have Mack engines, transmissions, and axles, and come with Mack’s telematics system, GuardDog Connect.

The status of both brands as uniquely American institutions was an appealing factor in bringing this deal together.

“This partnership with NASCAR works on a number of different levels for both of our organizations,” explained John Walsh, Mack Trucks’ vice president of marketing. “First, it’s a great alignment of like brands. We’re both fundamentally American brands—both born here, both continuing to thrive here, and we both share the American values of hard work and accountability. It’s a  good marriage in terms of brand alignment.

“Beyond that,” Walsh continued, “we at Mack intend to use this to grow our business. This allows us to put our brand in front of millions of people, both at the races and various other channels. If you dive into that NASCAR fanbase, a lot of trucking industry decision makers and a lot of truck drivers, whose opinions have become increasingly important, are fans of NASCAR. This allows us to further communicate the value that Mack brings to those two key audiences. It also gives us the opportunity to provide our customers with the kind of unique access to the sport that only an official partner can provide.

“It’s a significant commitment,” Walsh concluded, “and everything you do in today’s highly competitive business world has to come with a demonstrable ROI. We think we’re getting that here if you look at the value for our brand.”

You May Also Like

Decisiv adds SRM Sentinel Managed Care to TICO Edge

According to Decisiv, the new addition to the service management platform lets customers to proactively meet service needs and improve uptime.

Decisiv-TICO-TMC-2024-Dick-Hyatt

Decisiv Inc., a provider of Service Relationship Management (SRM) solutions, announced at the TMC 2024 Annual Meeting, that its Decisiv SRM Sentinel Managed Care application has been added to the TICO Edge platform. Decisiv says the addition of SRM Sentinel allows the manufacturer’s dealer network, customers and the TICO Uptime Center to collaborate in real-time for service and repairs.

Noregon announces ZF tractor, trailer telematics collaboration

The two companies demonstrated an early version of the paired telematics collaboration at the TMC 2024 Annual Meeting.

Noregon-TMC-ZF-partnership-telematics
The new Volvo VNL’s connectivity aims to boost productivity, streamline maintenance

Real-time fleet monitoring, remote updates, and extended service intervals for optimized truck performance.

Volvo-connectivity-service-TMC-1400
Pressure Systems International introduces new Geotab Marketplace offering

TireView LIVE integrates with Geotab, providing real-time tire monitoring, analytics and tire management.

PSI-TireViewLive-Geotab-TMC
Serjon highlights cybersecurity training as tech connects trucks

After successful attacks on large fleets, Serjon says it’s important to keep all employees trained on detecting cybersecurity threats.

Trailer Telematics-cybersecurity-attacks-hacking-safety

Other Posts

Mack begins production of MD Electric, provides market update 

Mack delivered the Mack MD Electric to ABF Freight, DC Logistics, Mission Linen and Pronto Freight Ways to begin operations and testing.

Mack-WTS-2-1400
Intangles introduces diesel particulate filter solution to optimize regeneration

The new solution offers real-time soot monitoring, regeneration quality insights and predictive performance analytics.

Intangles-diesel-particulate-filter-TMC-1400
Technical Achievement Awards finalists

The panel selected 3 product finalists for the award, and will announce the winner at this year’s TMC meeting.

Truck-writers-technical-acheivement-award-2023-winner
Phillips Connect partners with Noregon

The companies joined forces to integrate Connect1 trailer data into the TripVision Remote Diagnostics system.

Phillips-connect-Noregon