Meritor Inc. announced that it will offer a more complete product portfolio with distinct aftermarket brands that includes multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage.
All Meritor Aftermarket parts brands are Meritor engineering-approved to meet the right performance specs at the right price points throughout the entire lifecycle journey, said Brett Penzkofer, Meritor’s vice president of aftermarket for North America. Meritor has segmented the brands into good, better and best price and performance tiers, as described by the company:
- In the Good tier, the Mach parts brand (seen above) are built for customers seeking high-value, delivering quality all-makes parts that improve uptime at affordable prices.
- The Better tier’s Meritor, Euclid and Meritor Reman brands offer top-quality aftermarket parts at more affordable prices: The Meritor brand’s high-quality parts are designed and engineered to exacting OEM specifications; Euclid, a trusted brand for more than 75 years, delivers high-quality aftermarket parts designed and engineered for all vehicles; and Meritor Reman offers high-quality remanufactured Meritor Genuine and aftermarket parts.
- The Best tier’s Meritor Genuine brand is designed for newer vehicles still under warranty or for customers who want to maintain original performance and maximize uptime with OEM production parts.