A new module has been added to Luber-finer University, the filter company’s free online education program for distributors, point-of-sale associates and others who work in the heavy-duty industry. Module 6 of the training tool, which can be accessed from any internet-connected device, educates users about the art of outside filtration sales and the vital role these sales professionals play in helping fleet maintenance managers keep their vehicles moving, the company says.

“Previous modules in Luber-finer University offered the in-depth knowledge about heavy-duty filtration that every sales professional needs,” said Layne Gobrogge, director of heavy duty marketing for Champion Laboratories. “This module takes the next step and is designed to help sales professionals at every level learn the skills and techniques that are the keys to a rewarding sales career.”