At a press event held in Yountville, Calif., Stefan Kurschner, senior vice president of Aftermarket for Daimler Trucks North America announced that Alliance Truck Parts is positioning itself for growth in the market with more than 15 new product lines scheduled to launch over the next several months, as well as new retail locations both in dealerships and at stand-alone locations.
In the video above, John Finn, director, aftermarket marketing, Daimler Trucks North America, walks us through Alliance Truck Parts’ market strategy as the brand looks to expand its retail footprint and visibility in the market. Below, Brad Williamson, manager, Alliance Truck Parts, walks us through the Alliance Truck Parts retail space coming soon to Daimler Trucks North America dealerships and stand alone retail locations.
Kurschner noted that by 2020, Alliance will launch more than 80 product lines, many new stand-alone retail stores will open, and several dealer storefronts will be established.
