Road Choice Truck Parts, a new entry into the heavy-duty truck and trailer private label all-makes parts market, will be present at the Mid-America Trucking Show to feature its growing line of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints.
Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.
“With the average life of most Class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” says Road Choice private brand manager Dan Bambrick. “Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind.”
“Road Choice will use established parts distribution centers for quick delivery of popular parts,” said Bambrick.
Road Choice Truck Parts is a trademark of Mack Trucks Inc., an affiliate of the Volvo Group.
