1. Training Can Provide Consistency
Training can help your employees provide a consistent experience to every customer, every time. Your team can leverage shared vocabulary and messaging, consistent processes and policies, and the same baseline knowledge and skills.
There are training resources that could help take your team to the next level of professional selling. You could consider purchasing training modules or using free or low-cost training available through organizations like the National Retail Federation Foundation. The RISE Up program can even help your team earn certification in Retail Industry Fundamentals, at no cost.
2. Investing in Training Can Increase Employee Engagement & Productivity
It’s been proven time and time again that engaged employees can have an increased level of productivity and a higher level of performance. They can be more invested in the company and its success (as well as their own) and are often willing to invest time and effort to ensure that success continues. Training helps you drive that engagement with your employees in an ongoing way, and ensures your employees have the most up-to-date tips and techniques. Most of all, by providing training you are showing employees that you care about, and are invested in, their success.
3. Training Can Reduce Turnover
The hiring and onboarding process can be costly and time consuming, even in the best of times. Understandably, in this unprecedented retail environment, many businesses may not be able to spare time or money on hiring and training new employees. Training current employees can increase performance and engagement and can have a powerful by-product: improved employee retention. Investing in, and delivering, a consistent employee training program can help employees feel valued. Even a simple, no-frills training strategy shows that you’re committed to providing employees with the resources and tools needed to help them be successful. In turn, they could be more likely to feel confident, enjoy their work and remain in your organization longer.
4. Training on Financing and Credit Could Help Increase Ticket Sizes
It’s no secret that well-trained sales associates can often close more and larger sales. But, did you know that when your sales associates leverage Synchrony financing, the average ticket size can increase as well? In fact, research shows that Synchrony cardholders reported spending $348 more, on average, than non-cardholders!1 You can help your associates learn about how to sell effectively with financing by encouraging them to participate in robust eLearning courses and work their way through a simple associate training checklist.
Overall, it’s essential that your sales team be knowledgeable and informed, helping to deliver a consistent experience to each customer, every time. Credit providers such as Synchrony offer online instructional programs to help merchants train their staff on a variety of topics, including how to use financing more effectively.
This article was sponsored by Synchrony Financial. For more information, visit www.synchronybusiness.com.
1Synchrony’s Major Purchase Consumer Study, 2019
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $139 billion in sales financed and 68.5 million active accounts, Synchrony brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business we serve and the quality of each life we touch.