Gaining visibility with accurate load status information

Gaining visibility with accurate load status information

“Capacity is not the constraining force for carriers, brokers and shippers,” says Glynn Spangenberg, general manager and executive vice president of MacroPoint, creators of freight tracking software designed to give third party visibility into load status. “The real governor on asset utilization, today, is driver availability, driven by a shortage of accessible drivers and new mandates such as hours-of-service regulations.

“There is definitely a need to improve dedicated capacity or find alternatives to ensure vehicle and driver availability,” Spangenberg continues. “Brokers, shippers and carriers that are able to make better decisions faster, day in and day out, can take advantage of opportunities that the market is offering. With accurate, actionable information and access to those drivers, those companies can benefit from economic growth.”

From an economic perspective, Spangenberg notes, the shipping community is responding to GDP growth and commodities needs. “That puts transportation companies in a good position to boost profitability,” he states. “What’s different, today, is the introduction of efficiencies in capacity planning processes that help anticipate and better manage seasonal needs and volume increases, and smooth out the entire supply chain.”

Trusted load status information is at the heart of the MacroPoint solution for brokers, carriers, shippers and 3PLs. Activated from a driver’s mobile phone or existing in-vehicle tracking device, MacroPoint’s patented location tracking software gives third parties load status and location visibility on their shipments. This is the same real-time location tracking, on-time delivery monitoring, and arrival and departure notifications that GPS-enabled carriers have been utilizing for over two decades.

In addition to eliminating the need to check in with carriers to receive load status reports, integration with a wide range of transportation management systems (TMS) automates the entire process for MacroPoint enabled companies and their customers.

Automating updates

The logistics and brokerage division of the nation’s fifth largest truckload carrier company, U.S. Xpress Logistics, chose MacroPoint to deliver automated location updates, regardless of the carrier’s phone or in-cab tracking technology.

(Click “Next Page” to continue reading the story.)

You May Also Like

Allegan County Transportation switches to propane transit buses

Allegan County Transportation’s propane buses better prepare the county for national emissions requirements set to be implemented in 2024 and 2027

Allegan County Transportation announced that it now operates seven new buses powered by propane autogas to help the county meet air quality attainment goals and save taxpayer dollars. The county estimates it will save about 50% on fuel costs and up to 70% on maintenance costs, according to the recent press release.

Freightliner M2, SD Plus Series launch updates its medium-duty truck offering

Freightliner introduced the new Plus Series–enhanced versions of its M2 and SD models, including the M2 106 Plus, M2 112 Plus, 108SD Plus, and 114SD Plus. The enhanced models provide a major update to the interior and electrical systems of the M2 and SD models. The OEM noted that the Plus Series is designed to

Truck cruise control technology that looks at the road ahead

If you’ve ever visited the Northeast region of the country, you’ve most likely encountered intimidating terrain. The winding roads. The steep hills. The intricate routes that challenge any seasoned driver, and, most recently, advanced cruise control systems that aim to improve fuel efficiency and driver comfort.   Related Articles – Four ways A.I. can help cut

Four ways A.I. can help cut diesel fuel costs

The fluctuation of fuel prices has made it more challenging to operate day-to-day. Drivers get paid by the mile, and, when fuel costs go up, margins shrink, impacting how fleets profit and pay their employees. Intelligent technology can lessen the impact of high prices by improving overall fuel efficiency. Related Articles – New ways to

Peterbilt GM Jason Skoog charts today’s truck support, tomorrow’s truck solutions

Peterbilt made headlines recently when it became the first major North American OEM to open orders for an electric truck, the Peterbilt 220EV. In this exclusive interview, Peterbilt General Manager and PACCAR Vice President Jason Skoog details the technology investments that are keeping fleets productive during this year’s trying pandemic and laying the groundwork for

Peterbilt General Manager PACCAR Technology Electric Truck

Other Posts

Verizon Connect announces AI dashcam enhancements, research study

64 percent of truck drivers who lost their lives in accidents were not utilizing seat belts.

Volvo Autonomous Solutions removes safety driver at Brönnöy Kalk

The autonomous transport solution developed for Brönnöy Kalk consists of seven fully autonomous Volvo FH trucks and V.A.S.’s in-house developed virtual driver.

Lytx adds customizable enhancements to DVIR solutions

Walkaround photos, multiple inspection lists, email notifications, and scheduler enhancement are among the new features.

Post-ELD Mandate: Focus shifts beyond compliance

For many carriers, compliance has become table stakes since ELD solutions are readily available today with easy-to-use tracking and reporting functions.