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Achieving a better ownership experience

Sponsored by Double Coin Tires

To be more profitable, it’s obvious that fleets need to focus their attention on the tires they use and consider the total cost of ownership. Strategies need to be put in place to lower the cost per mile. There’s a great deal to be on top of to maximize tire life and lower costs; including using the correct tire in the right position and checking tire inflation every day to make sure tires are properly inflated, especially for the load at hand.

At Double Coin, we think a low cost per mile is important, but it’s only one facet of ownership. Consideration must be made about the “total benefit of ownership.” What does that mean? Yes, total benefit of ownership considers cost, but it also takes into consideration the “total ownership experience.”

There is a cost to owning tires, but it shouldn’t completely feel that way. Tires are more than a cost; they are an investment in your success as a fleet or owner-operator. Therefore, what factors lead to a positive ownership or investment experience, and how do they contribute to your success?

Here are six essentials we recommend every business considers when evaluating their ownership experience.
● Tire technology
● Warranty
● Extensive product line
● Availability
● National Dealer Network
● Competitive pricing

First, a great investment experience is directly impacted by the technology that goes into each tire. What goes into making a great TBR tire? Engineering, technology and materials that deliver uncompromised performance. Unlike others, Double Coin remains consistent with the premium raw materials we use in our product. Double Coin’s tires have integrated technologies to enhance safety and durability. Plus, our TBR tires are engineered with 4 steel belts to provide you with the assurance of long-term performance. 4 belts increase tire reliability, extend tire life and reduce the cost per mile, plain and simple.

Second, confidence impacts the ownership experience. Look for a warranty that is worth its weight in words. Customers should expect their tires to perform as promised, but if something happens, they need to be certain that the company they do business with will be on board to fix any problem quickly. Double Coin’s performance as a company is as critical as the performance of the tires we manufacture. Every Double Coin TBR tire is backed by a “no-hassle” 7-Year, 3-Retread Warranty.

More choice enhances long-term customer satisfaction. A wide-selection of steer-position, drive-position, all-position and trailer-position tires enables you to find the tires engineered for every unique application. For example, if a fleet requires a tire that provides solid traction in rain, snow and mud, Double Coin’s open-shoulder RLB452 drive-position tire is a great choice. Other fleets may find Double Coin’s closed-shoulder RLB400 drive-position tire ideal for their long-haul applications.

Steer-position tires also are engineered for different uses. Double Coin’s SmartWay-verified RR680 regional/all-position steer tire offers superior traction in rain, and long original tread life. If a fleet is looking for an all-around great performer, they’ll find the RR150 to be a steer-position tire ideal for multi-uses.

Not having the tire when you want can be frustrating. Lack of product availability is a huge contributor to a diminished ownership experience. The cheapest tire when unavailable creates expensive delays. Our advanced manufacturing facilities are on line to keep customers well-supplied. Plus, we’ve invested in strategically located warehouses across the nation to assure that fleets and our national network of over 1,000 +dealers have ready access to our entire line of quality tires when a customer needs them.
Finally, tire cost can be better understood as competitive value. The cheapest tire may not deliver a lower cost of ownership, and the most expensive TBR tires may offer high tire quality, but their cost impacts the investment experience. Competitive value takes into consideration Tire Technology, Warranty, Extensive Product Line, Product Availability, and a National Dealer Network.

We believe, dollar for dollar no one offers you more competitive value than Double Coin. That is why we continue to say, “The Smart Money is on Double Coin” and our customers will achieve a lower cost per mile and a better ownership experience.

This article was sponsored by Double Coin Tires. For more information about Double Coin, go to:


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