AMPLY Power rebrands as bp pulse, sets sights on global expansion
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AMPLY Power rebrands as bp pulse, sets sights on global expansion

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AMPLY Power is becoming part of bp global electrification brand, bp pulse. bp acquired the fleet EV charging and energy management provider in December 2021. AMPLY Power has seen continued growth as it helps fleets accelerate the transition to EVs. This success lays the foundation for bp pulse’s expansion in the fleet electrification sector in the Americas and beyond.

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The decision to roll-out the bp pulse brand follows the successful brand launch in the United Kingdom in 2020. In Germany, bp’s charging solutions business operates as Aral pulse. Worldwide, bp pulse operates around 16,000 charge points with an ambition to install 100,000 by 2030.

AMPLY was built on the idea of making EV adoption easy for fleets that operate trucks, transit and school buses, vans and light-duty vehicles through proprietary charge management software and its charging-as-a-service model. AMPLY’s founder and CEO, Vic Shao will become president of bp pulse’s fleet division in the Americas.

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The bp pulse team, now including AMPLY’s expertise, is setting its sights on introducing AMPLY’s  Omega charge management software and charging-as-a-service (CaaS) model to new geographies. By using Omega and CaaS, fleets can optimize EV charging costs and vehicle utilization, improving the fleet’s overall resilience and reliability. In addition, the team is looking to bring bp pulse’s expertise in public charging from Europe to North America.

In addition to its ambition to install 100,000 charge points by 2030, bp pulse has announced ambitions to install charging infrastructure across Europe as well as Australia and New Zealand.

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