Apollo Tyres has named Brad Persons as the company’s new national sales head for commercial tires. In this role, Persons will oversee the company’s sales initiatives within the U.S. and Canada for commercial tires.

Prior to joining Apollo, Persons was the director of OEM sales for Stryten Energy’s GNB industrial power division. He began working in the tire industry in 2003 as a commercial tire and service salesperson. Since then, he worked for organizations such as Michelin up until 2017, with his last post as a sales force development manager for commercial and industrial tires.

Persons graduated from the University of South Carolina with a bachelor’s in finance and economics. He later completed a master of science in management and a master of business administration at Southern Wesleyan University.

Persons’s hiring coincides with Apollo Tyres launching a line of commercial tires for fleets at the recently concluded TMC (Transport Maintenance Council) Show in Orlando.