Arrow Truck Sales has announced the launch of its Back On The Road 2011 campaign, presented by Volvo Trucks North America. Now in its fourth year, Back On The Road is an initiative designed to benefit a deserving trucker in need of a truck and a job, the company said. Country music singer Aaron Tippin is once again lending his support to the program, and will serve an active role throughout the search, including helping select the winner.  

“Truckers are the backbone of our nation’s economy,” said Steve Clough, president of Arrow Truck Sales. “We’re proud to help a deserving driver climb back in the cab and start hauling again.”

Beginning immediately, Arrow will solicit stories from truckers across the nation who may have lost their truck, and their livelihood, through unfortunate circumstances beyond their control. The 2011 campaign will also consider nominations for truckers who have selflessly served as champions for the profession and the trucking industry in general. The trucker whose story is selected will receive a one-year lease on a Volvo VNL tractor, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express, and other products and services.

“Winning Back On The Road was the best thing that could have happened to me and my family,” said Robert Snyder, Arrow’s 2010 Back On The Road winner. “I now have a steady income, a great truck, and I get to see more of my family. I encourage anyone with a worthy story to apply.”