Bridgestone Americas (Bridgestone) recently announced Steve Hoeft will assume the role of president of its commercial truck group, effective immediately. The commercial truck group includes the company’s
truck & bus radial (TBR) business.

Hoeft has been with Bridgestone since 2017 and previously served as chief operating officer (COO) for the Commercial Truck Group. In his new role, he will be responsible for setting Bridgestone’s go-to-market strategy for the Bridgestone and Firestone commercial TBR business. Hoeft will oversee a team that works closely with commercial original equipment manufacturers and fleet customers to deliver products, services and solutions that maximize uptime and make mobility safer, more sustainable and more efficient.

Hoeft joined Bridgestone in 2017 from Brinks, Inc., where he served as senior vice president and general manager of Operations and Product Development and was responsible for all operations in the U.S. and Canada. Before that, Hoeft spent five years working at Advance Auto Parts in management roles of increasing responsibility. Hoeft holds a bachelor’s degree in business administration from Cleary University and an MBA from the University of Michigan’s Ross School of Business. Hoeft succeeds Chris Ripani, who led the commercial truck group since 2020.