What Bridgestone plans to do to combat supply chain challenges

What Bridgestone plans to do to combat supply chain challenges

The past couple of years has been an exercise in adapting to a new normal. And while that may never actually feel normal, there’s little else we can do but work with what we got. In 2021, that means dealing with supply challenges and bad news: That’s going to continue into 2022. It’s normal now.

The good news is your not alone. While you’re fleet has been fighting supply challenges and juggling shifting OEM order deliveries, so too have those same OEMs and suppliers. And also like you: They’re adapting to it to eke out more product. Take Bridgestone for example. During its Core Tire Business meeting held virtually last month, Scott Damon, chief operating offer for Bridgestone Americas, noted that the tire manufacturer is putting a strong focus on commercial tires in 2022.

Our sister publication, Tire Review, was on-hand to cover the virtual event and here’s what Damon had to say:

“Next year, we’ll increase TBR supply by an incremental 600,000 units, half of which are being imported. Domestically, we’re looking at ways we can engineer more flexibility into our manufacturing process, and this goes for our tire plants in both consumer and commercial.”

North America makes up 40% of Bridgestone’s overall truck, bus and radial (TBR) tire business. So getting more rolling black rubber into the market is just as important to them as it is to fleets where tire costs still jockey for the infamous position as the biggest expense.

Focusing on fleets

Commercial carriers are going to see a stronger focus from Bridgestone going forward according to Paolo Ferrari, the company’s president and CEO. Fleet management, specifically related to tires, is going to be a target for Bridgestone acquisitions in the near future.

Again, here’s Tire Review with comments from Ferrari:

“More and more, fleets are becoming a key part of an evolving ecosystem of connected vehicles and connected platforms. Fleets will be connected through a fleet management solutions platform, and I think our investments will be good for you guys participating in this ecosystem of platforms so that we all can connect more with our customers and serve them better.”

This becomes crystal clear when you take a look at the past year-plus of partnership and acquisition announcements that Bridgestone has released. Here are a few:

August 2021: Bridgestone, Einride partner on tires for electric autonomous trucks

June 2021: Bridgestone invests in autonomous long-haul trucking technology company

May 2021: Webfleet Solutions launches video telematics solution (Webfleet Solutions is a telematics provider that is part of Bridgestone.)

And the “probably should have seen this trend coming” Sept 2019: Bridgestone acquires TomTom’s digital fleet solutions business (For a $1-trillion-plus price tag.)

Ferrari pointed to Bridgestone’s latest telematics conquest: the acquisition of Azuga Holdings Inc. and the Azuga fleet management platform, bringing together a grand total of 6,000 fleet customers and 250,000 connected vehicles under Azuga and Bridgestone’s other connected platforms, allowing the company to collect data to manage the efficiency of fleets.

If your eyebrow just arched, it’s worth heading over to Tire Review to read Ferrari’s comments in totality.

Be sure to head over to Tire Review for the full story, and its extensive coverage of the Bridgestone meeting that spans all segments.

You May Also Like

HERE Technologies offers brand-specific search

This new capability is a further step in enabling HERE customers and partners to deliver differentiated services.

HERE Technologies recently announced a new platform capability available for global businesses to uniquely customize the search outcomes their users receive by using their own places of interest data. Powered by HERE Workspace and HERE Search, customers can add private data into the map and search function, creating brand-specific search outcomes and distinct end-user experiences.

Goodyear, Gatik demonstrate accurate tire-road friction potential estimate

The breakthrough will add more utility to what a tire can deliver by providing critical data that can help enhance vehicle safety.

Auto Value, Bumper to Bumper and All-Pro Truck Parts highlight Alliance Commercial Vehicle and Heavy-duty Program at HDAW

The Alliance looks toward continued growth in the medium- and heavy-duty aftermarket.

autovalue-1400
Photo Gallery: Heavy Duty Aftermarket Week 2023

A pictorial walk-around of the show floor.

welcome-to-hdaw-1400
Dayco expands heavy-duty diesel engine belt kit line

Six new SKUs join the 40-plus that Dayco has recently added.

Dayco-HD-HDAW-1400

Other Posts

How Decker Truck Line leverages technology to improve operating efficiency

Company ownership remains under the Decker family lineage with Dale Decker’s grandson, Donald, serving as chairman of the board and Donald’s son Dale enlisted as CEO.

Decker-Truck-Line---Mt.-Rainier,-WA-1400
Extending equipment sustainability strategies to electric transportation refrigeration units

How fleets are starting to use electric TRUs in zero-emissions operations.

Amped-Featured-Image-Carrier-1400
Electric trucks are coming: We need training

You don’t have to wait for an EV to get started with training.

electric-training-1400
Can ELDs reduce operating costs?

The benefits of real-time visibility aids in route planning and allows for managers to better track drivers out on the road.