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Continental appoints leaders for U.S. truck tire organization

Jason Morgan is the editor of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Continental has appointed leaders for its Truck Tire business in the U.S. market. Tom Fanning, a longtime member of the U.S. Truck Tires management team, now takes ultimate responsibility as the market head. Scott Pall, formerly the North region sales manager, is promoted to head of sales. Carolina Wagner takes responsibility as the head of marketing for U.S. truck tires and head of digital solutions the Americas, encompassing Continental’s suite of digital tire monitoring solutions.

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Pictured, left to right: Pall; Wagner; Fanning.

Tom Fanning, head of U.S. market, truck tires, has been with Continental since 2000. In his 21 years with the company, he has served in roles including commercial product manager, fleet sales manager, and most recently as Vice President of Sales and Marketing. Mr. Fanning’s range of expertise includes extensive experience with commercial tire sales, operations and human resources through more than five years direct experience at major tire distributors throughout the American Southeast.

Scott Pall, head of sales, U.S. Market, truck tires, joined Continental in 2001. Most recently, he served as a Region Sales Manager for Truck Tires. He has more than 20 years of experience in the tire industry.


Carolina Wagner has been a member of the U.S. executive team since 2017, when she was promoted from head of tire marketing for the Mercosur region in the company’s Brazil office. Wagner joined Continental in 2013 and brings more than 20 years of experience in the tire industry. She is now responsible as head of Marketing, U.S. Market, Truck Tires, and head of Digital Solutions for the Americas region, including both Truck Tire and Passenger/Light Truck Tire technologies.

In fact, Wagner recently contributed a story to Fleet Equipment on truck tire issues that cause premature tire wear and damage, which you can read here:



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