ContiTech premium air springs connects globally under Continental brand
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ContiTech premium air springs connects globally under Continental brand

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In order to harmonize brand presence for consumers, ContiTech premium air springs has announced it will officially transition to the worldwide brand name Continental. The change to a stronger, well-known name better connects to Continental’s technology brand, the company noted in a recent press release. The only change customers will see first-hand is the transition of labeling on products and informative materials.

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Continental offers an expansive product portfolio of motion and suspension systems to the commercial vehicle aftermarket. In the past, this portfolio consisted of three product brands: ContiTech, as the OEM premium brand, with the widest product range and highest service; Phoenix, the quality brand with 60 years of experience and various niche products; and Prime-Ride, the value choice with an attractive price/performance ratio. ContiTech products will now be traded under the Continental brand.

The brand update will be rolled out in the Americas first before being introduced to all global markets. 

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