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Jason Morgan is the content director of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Understanding the latest truck technology and how data can be used to better your fleet practices is difficult. Here’s my trick: I talk with a lot of people who know way more about it than I do. Have enough of those conversations and some of that expertise tends to rub off on you. You start to apply the data-driven tools in ways that best help you and your specific needs. The challenge is that the technology is always advanced. That’s why it’s always important to keep the conversations going.

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So when the opportunity came to talk with Geotab’s executive team in a rapid-fire virtual conference I jumped at it. Sure, we talked about data and truck telematics, but more importantly we talked about what that data means to fleets, how it can be used and what are the solutions that will make an impact today–in everything from on-highway and vocational applications to electric vehicle implementation.

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