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Cooper Tire and Rubber Co. take aim at fleet tire positions with new Cooper brand truck tires

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Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Cooper Tire and Rubber Co. announced the launch of Cooper brand truck and bus radial (TBR) tires at the Technology & Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition. Cooper TBR tires have been developed for fleets to reduce their overall tire program costs and are offered in three series based on application – Pro Series for long-haul, Work Series for regional-haul, pick-up and delivery, and Severe Series for mixed service.

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Cooper commercial Pro Series tires are built with proprietary compounds and tread designs that provide a balance of fuel efficiency and long miles to removal, while Work Series tires balance fuel efficiency and tread life with scrub resistant properties, the company explained. The Severe Series is engineered for the most demanding applications, with tires built to withstand heavy scrub and cut/chip environments. All Cooper brand TBR tires have a full width, four steel belt package to provide the casing integrity needed to handle multiple retreads.

Cooper Brand Turck Tire Severe Series

Cooper Severe Series

“Fleets are continually faced with the pressure of lowering their operating costs, and tires are an area that can have a big impact on meeting those targets,” said Gary Schroeder, Director of Cooper’s Global Truck and Bus Tire Business. “Our North American team of engineers developed the Cooper brand truck tires with a focus on lowering the total cost of ownership for fleets, making these tires an attractive choice.”

The first tire to launch in the Pro Series–designed for on-highway, over-the-road applications–is the LHD, a long haul drive tire. A long haul steer (LHS) and long haul trailer (LHT) are currently in development and Cooper is aiming for a 2019 release. Cooper explained that the Pro Series is built upon four design pillars: low acquisition costs, improved tread life, improved fuel efficiency, improved casing integrity designed for multiple retreads.

Cooper-Brand-Tire-Work-Series

Cooper Work Series

Schroeder explained that Cooper will also continue to offer the Roadmaster brand, but that Cooper brand tires are newly designed tires to meet specific needs and offer a robust warranty.  Cooper brand TBR tires are SmartWay verified for fuel efficiency and are backed by a premium seven-year, two-retread warranty with full replacement value on the first 50% of tread life on all PRO Series and WORK Series tires.

The new Cooper brand truck tires will be available to commercial tire servicing dealers across the United States and through Cooper Tire’s Fleet Service national account program. Cooper promised a distribution update announcement as soon as May.

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