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Roadmaster-RM852(EM)-Low

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Cooper Tire’s Roadmaster brand celebrates 10th anniversary

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Roadmaster-RM852(EM)-Low

Cooper Tire & Rubber Co.’s Roadmaster line of truck tires, launched in 2007, celebrates its tenth anniversary this year.

“Roadmaster began with four tire lines and now we offer commercial tires for nearly every application—long haul, regional, mixed service, pick-up and delivery, and bus,” said Gary Schroeder, director of Cooper’s truck and bus tire business. “Celebrating our 10th anniversary is more than a milestone; it’s a launch point into our next era of successful product offerings for customers who depend on Roadmaster.”

Major milestones for the Roadmaster brand in the last ten years include the introduction of the company’s first SmartWay-verified tire, the RM180 long-haul steer tire; being OEM-specified for the first time in 2012, for 53-ft. dry van trailers; and the introduction of the Cooper Fleet Service Network in 2015 to provide 24/7 emergency roadside tire replacement and repair for eligible commercial trucking fleets enrolled in Roadmaster’s national account program.

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“Roadmaster tires are designed for North American roads by a team of engineers in Findlay, Ohio, who are committed to meeting the needs of Roadmaster customers,” said Schroeder. “That commitment is what has made us successful for the past decade and what will continue to do so for many years to come.”

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