D-A Lubricant launches new look for PennGrade, PennGrade1

D-A Lubricant launches new look for PennGrade, PennGrade1

D-A Lubricant Co. announced a new look for its PennGrade Passenger Car Motor Oil and PennGrade1 High Performance Oil, a first since D-A acquired the PennGrade name and logo in 2015. The PennGrade Passenger Car Motor Oil lineup is now color coded to demonstrate the distinct levels of viscosities between the synthetic, full synthetic and premium full synthetic motor oils.

Operated in the U.S. for 100 years, D-A Lubricant is the first company ever to specialize exclusively in the manufacture and distribution of heavy-duty lubricants designed especially for heavy-duty equipment. Also part of the branding refresh is an updated label for the iconic PennGrade 1 High-Performance Oil. The redesign helps differentiate PennGrade1 from the rest of the PennGrade family and includes a nod to the Brad Penn logo.

Family-owned and operated, D-A Lubricant is located in a state-of-the-art facility in Lebanon, Ind., a 250,000-square-foot building with space for offices, blending, processing, packaging, a technical lab, rail loading and offloading and 14 dock doors, the company noted. D-A produces industry-leading engine oils, transmission lubricants, greases, gear lubricants, hydraulic oils, antifreezes, specialty products and industrial grade lubricants.

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