Daimler Trucks North America (DTNA) has named Steve Mignardi to the position of vice president of on-highway market development, effective immediately.
“We are pleased to have Steve in his new leadership position,” said Kary Schaefer, general manager of product strategy and market development at DTNA. “His depth of experience in the industry and at DTNA is invaluable and we are looking forward to seeing what he will accomplish next.”
In his new role, DTNA says Mignardi, a 30-year veteran of the company, will coach and lead a team to strategically position and promote DTNA’s products in the on-highway market segment to meet sales, market and profitability targets. Responsibilities include segment strategy, product marketing, brand strategy, marketing communications, and sales training for Freightliner, Western Star, and the Detroit on-highway segment.