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Dana bolsters Victor Reinz brand in North America

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Dana Inc. says it has committed to the Victor Reinz brand to ensure that the sealing technologies are available to the North American aftermarket.

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“With more than 30,000 SKUs globally and a focus on problem-solving applications, Victor Reinz is well positioned to lead the way as the premier aftermarket gasket and sealing provider in North America,” said Dan Griffin, senior director, aftermarket and digital solutions for Dana. “Dana has built in the required infrastructure and inventory, established direct-supply capabilities, and put an experienced management team and support staff in place to serve Victor Reinz customers and enhance their brand experience.”

By employing computer-aided engineering, development and predictive tools, rapid prototype manufacturing, and product validation, Dana says its engineers can effectively simulate how gaskets will perform in service. Dana also says it has also made an investment in inventory to meet growing customer demands and was recently presented with the Epicor Receiver’s Choice Award for supplying high-quality content, digital assets and other customer-specific formats to meet ACES and PIES industry standards.

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