Daimler Trucks N.A.'s new leadership lineup

Daimler Trucks N.A.’s new leadership lineup

Daimler Trucks North America (DTNA) announced that David Carson, currently senior vice president, vocational sales and marketing, has been appointed to the expanded role of senior vice president, sales and marketing, DTNA, consolidating responsibility for all sales and marketing of vocational and on-highway segments. Carson adds responsibilities formerly held by Richard Howard, who has been appointed to the management board of Daimler Truck Financial Services responsible for North America and Asia. Drew Backeberg, currently vice president, dealer sales for the on-highway segment, has been promoted to the role of senior vice president of aftermarket, DTNA, and will join the company’s operating committee as a result.

David-Carson-Daimler-Trucks
David Carson

Carson was appointed to his current role leading Western Star trucks in 2017, which expanded in scope in 2019 to include leadership of the entire vocational segment for DTNA. Prior to this, he led Freightliner Custom Chassis Corp (FCCC), where he oversaw engineering, operations and sales & marketing. He also previously served as the general manager of human resources at DTNA. Carson earned a Bachelor’s degree in Psychology and a Master’s degree in Industrial Relations from the University of Wisconsin-Madison.

Richard Howard will take on the role of president of the newly established Daimler Truck Financial Services USA LLC, an entity allocated to Daimler Truck Financial Services in Germany. He will also be appointed to the management board of Daimler Truck Financial Services, responsible for both North America and Asia. Howard will report to Stephan Unger, CEO of Daimler Truck Financial Services, and continue to be based in Portland where he will remain a member of DTNA’s operating committee.

Howard’s move aligns to the planned spin-off of Daimler Truck. Daimler Truck will be supported by the dedicated captive financial entity, intended to streamline sales processes with tailor-made financing and leasing solutions to increase customer loyalty and retention.

Drew Backeberg, currently vice president, on-highway sales, DTNA has been selected as the company’s senior vice president of aftermarket, replacing Stefan Kürschner, whose transition to CFO at DTNA was previously announced. Backeberg has also been appointed to DTNA’s Operating Committee as part of his promotion.

Drew-Backeberg-Daimler-Trucks
Drew Backeberg

Backeberg is a 20-year veteran of DTNA who has held increasing roles of responsibility throughout his tenure. He started his career at DTNA as a marketing analyst for Daimler Trucks Remarketing (DTR), later managing a SelecTrucks branch, before eventually leading the entire DTR organization. While at DTR, Backeberg was responsible for guiding the sales channel for second-life vehicles, growing the SelecTrucks network, and safe-guarding and supporting pricing discipline for new trucks.

All organizational moves are effective June 1, 2021.

You May Also Like

ACT Research notes significant drop in U.S. trailer orders for May

May net trailer orders fell about 46% y/y, while ytd net order activity is down 25% from the same period in 2023.

ACT-net-trailer-orders-down-may-24

At 6,100 units, May net trailer orders in the U.S. were down approximately 46% y/y, and 7,650 units below April’s intake, according to ACT Research. According to ACT, this brings the year-to-date net order activity to 68,200 units, down 25% from the same period in 2023.

“Seasonally adjusted, May’s orders were roughly 7,200 units compared to a 17,300 seasonally adjusted rate in April,” said Jennifer McNealy, director of commercial vehicle market research and publications at ACT Research. “On that basis, orders decreased 59% month over month. Demand for dry vans contracted 85% year over year, while orders for refrigerated units, while still low, were an improvement from last May’s negative net order tally.

Daimler Truck N.A., Salem, Electrada partner to electrify logistics

The companies say the partnership builds on growing zero-emission vehicle integration, and furthers commitments to sustainable trucking.

Daimler-Salem-Electrada-EV-Partnership-2
Beyond a one-size-fits-all trucking decarbonization strategy

Much of the responsibility now falls on the fleet, but that should be a welcome change.

2024-ACT-After-the-Show-Floor-1400
Martin Brower expands Volvo EV fleet to deliver to Canadian McDonald’s

Adding 10 Volvo VNR Electric trucks supports McDonald’s goals of reaching net-zero greenhouse gas emissions by 2050.

Martin-brower-McDonald-Volvo-VNR-Electric-truck
Used Class 8 truck sales drop 1.5% amid weaker freight market

In addition to the slight drop in m/m sales, ACT noted a 15% drop in used Class 8 pricing, y/y.

Used-Cl8-Retail-Summary-Heat-Map-May-2024
Other Posts
PGT Trucking adds new facilities in KY, SC

The company aims to offer increased service opportunities for our customers and drivers while expanding its reach in the southeastern U.S.

PGT-Flatbed-Truck-non-specific
Mack delivers LR Electric refuse truck to City of Portland, Maine

The Mack LR Electric offers a standard 376 kWh total battery capacity for 42% more energy and increased range between vehicle charges.

Mack-LR-Electric
Go inside the Kenworth SuperTruck 2

We detail the specs and technology of the Bullet Train-inspired truck and talk through the equipment that could make it to production.

Kenworth-Super-Truck-2-ACT-1400B
Scania Touring variant runs on natural gas, biogas

Able to run on both natural gas, biogas, or a mix of both, this Scania Touring variant helps with sustainable long-distance transport. 

Scania-Touring-variant-natural-gas-biogas-Powertrain-1