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FleetPride aims names new V.P., teases e-commerce site

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Jason Morgan is the content director of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Industry veteran Michael Keller has been named FleetPride’s new vice president of category management and sourcing, the company announced in a press release. Keller is rejoining FleetPride where he previously held various roles, including director of category management, from 2008 to 2014. With two decades of industry experience, he most recently held leadership positions for various suppliers and manufacturers within the aftermarket industry including SAF-Holland and Stemco.

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FleetPride will be introducing Keller to the supplier industry during the company’s next Strategic Supplier Call, scheduled for late October. In addition, FleetPride will be sharing an update on its investments in becoming the “First Click In Heavy Duty” during the upcoming Summit.

“This is a massive undertaking, and we couldn’t be prouder of the relationships we have with our suppliers that have enabled us to set up our new comprehensive E-Commerce site,” said Darren Taylor, senior vice president of digital and marketing with FleetPride. “Our new Product Information Management system is able to take in millions of data points, allowing us to make faster changes and improve upon our current Master Data Management [MDM] system.”

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