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Finding focus in your truck data usage

Jason Morgan is the editor of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.


Truck data and telematics can be overwhelming. The chaos of the road is transcribed in digital zeroes and ones that appear on your telematics dashboards, and if you don’t know what challenge you need to overcome, the data overload is real. The first step in finding your fleet management focus is taking a deep breath.

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Do it with me now: Inhale.


Now ask yourself: What problem do I need to solve next? It’s a question only you can answer. If you’ve found your focus—say the need to boost fuel efficiency or improve your safety record—then great! Now you know what to talk about with your telematics service provider. If you’re looking for some guidance, there are a few trends that all fleets are dealing with today. For a data-driven look at those trends, I caught up with Neil Cawse, chief executive officer, Geotab. It was an interview that was just too big for one episode, so this is part one of our conversation where we discuss the trends that Geotab sees fleets of all sizes gravitating toward. Watch the video above for all of Cawse’s insight.

Stay tuned for part two tomorrow….

No script? No plan? No problem. Welcome to Fleet Equipment Unscripted—the video interview series that connects you with the greatest minds in the heavy-duty trucking world.

Bookmark the Fleet Equipment Unscripted page to catch all of our Unscripted episodes, and subscribe to our newsletter by clicking here to have the latest news and in-depth trucking stories delivered straight to your inbox.


Fleet Equipment Unscripted is sponsored by Hendrickson.



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