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Ford introduces Commercial Vehicle Center program

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Ford introduces its Commercial Vehicle Center program, which the company says is geared toward providing fleet and commercial customers nationwide with outstanding sales, service and financing at the dealership level.

The network includes more than 650 Ford dealers committed to offering commercial customers the vehicles, financing options and service support their businesses need. The Commercial Vehicle Center program replaces the Ford Business Preferred Network of commercial dealers.

“Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers,” said John Ruppert, Ford’s general manager for commercial vehicle sales and marketing. “Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience.”

To maximize customer vehicle uptime, Commercial Vehicle Center dealer service departments are open at least 55 hours per week, and new stocking programs improve parts availability.

Additionally, Ford’s new Commercial Advantage Rewards loyalty program lets customers earn factory benefits that can be redeemed at any Commercial Vehicle Center location. Dealers can offer their own rewards through the program as well.

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All Commercial Vehicle Center dealer employees are cross-trained by the factory to provide customers with support from sales to finance to service.

“Our goal is to make Ford Commercial Vehicle Center dealers the trusted choice for commercial customers by providing an easy, effortless customer experience through a comprehensive, industry-leading commercial dealer network program,” said Ruppert.

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