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Ford launches VIIZR to help small businesses, tradespeople

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Jason Morgan is the content director of Fleet Equipment. He has more than 15 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Ford has launched VIIZR, a new field service tool built on Salesforce designed to meet the needs of the small business owners such as plumbers, electricians and heating and ventilation. VIIZR will allow small businesses to simplify key commercial activities such as invoicing, scheduling and managing request. For businesses with less than 20 employees, VIIZR could reduce back-office work by more than 40% or about 25 hours a week, according to Ford, which also cited this story.

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VIIZR provides advanced field service tools with subscriptions starting from $39 a month per user, which enables trades to:

  • Digitize everything – quotes, work orders, invoicing and job management.
  • Manage customer relationships and jobs through an all-in-one customer profile.
  • Scheduling, dispatching and coordination of field technicians.

As part of Ford Pro’s ongoing efforts to evolve with the requirements of their customers, VIIZR is looking for trade businesses to pilot the platform on a complimentary basis ahead of its official launch in the first half of 2022.

VIIZR is built on Salesforce Field Service, a complete solution for managing mobile workforces and providing onsite support, and was developed specifically for trade businesses by Ford. There are currently 675,000 small and medium business in service & maintenance and construction vocations in the U.S. The market for field service management is estimated at $3 billion annually in the U.S and is expected to double in the next six years as changes to consumer behavior brought on by COVID will drive high demand for trades.

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