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Watch: Is this the future of vocational trucks?

During a recent press event, Samantha Parlier, vice president of marketing and product strategy for Western Star, walked us through the concept designs created for its Vocational Truck of the Future Challenge.

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Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

During a recent press event, Samantha Parlier, vice president of marketing and product strategy for Western Star, walked us through the concept designs created for its Vocational Truck of the Future Challenge. The four targeted applications included a dump truck, plow truck, mixer truck and crane truck, each designed by a different automotive design student with big focuses on application, safety and reducing the environmental impact. Watch the video above for a tour of the cool concepts.

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