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Goodyear purchases Raben Tire

Goodyear says the purchase advances its “Connected Business Model” and makes it easier for consumers and fleets to buy and recommend Goodyear tires.

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Trailer sales remain strong

The Goodyear Tire & Rubber Co. is expanding its company-owned presence in the Midwest by purchasing Raben Tire Company.

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Goodyear says the purchase advances its “Connected Business Model” and makes it easier for consumers and fleets to buy and recommend Goodyear tires.

Founded in 1952 and headquartered in Evansville, Indiana, Raben is one of the largest tire and service companies in the Midwest and has vast operations that include over 30 commercial and consumer tire and service locations and retread production plants, Goodyear says.

“The addition of Raben further expands our network and strengthens Goodyear’s ability to serve fleets,” said Dave Beasley, vice president of Goodyear North America Commercial. “Goodyear is already one of the world’s largest operators of commercial truck service and retreading centers and has nearly 800 company-owned commercial and retail tire and auto service centers across the U.S. and Canada.”

Raben offers a portfolio of commercial and consumer products, as well as a suite of mechanical and tire services and a team of commercial vehicle technicians.

Raben has been owned by affiliates of Palladium Equity Partners, LLC, a middle-market private equity firm with approximately $3 billion in assets under management, since 2014, Goodyear says.

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