Great Dane shared a new brand evolution at the 2022 Technology and Maintenance Council (TMC) Annual Meeting and Transportation Technology Exhibition. The new brand strategy focuses on end-to-end solutions for the transportation industry, and a horizon defined by digital connectivity, the company noted during a press conference.
“Great Connects Us” is the key theme of Great Dane’s booth, highlighting the vital connections found within the Great Dane ecosystem, from a future-focus on trailer and truck body innovations, to the valuable data insights of the company’s FleetPulse telematics solution, and an expansion of Aftermarket services.
Great Dane’s innovative FleetPulse telematics solution will also be featured at the company’s booth, spotlighting the next generation of key insights for fleets, including ABS alerts, GPS tracking, open-door events, and more.
Finally, the role of Great Dane’s Aftermarket program will complete the loop, delivering more uptime to fleets to get them back on the road, thanks to the large geographic footprint of Great Dane Service Centers, and breadth of parts offerings in partnership with Aurora Parts & Service.
