Haldex is now offering a full line of all-makes air disc brake (ADB) pad repair kits for its North American customers through a joint sales and marketing partnership with Fras-le, which is part of the Randon Companies group. Through this co-brand agreement, Haldex will market products under the “Midland” brand and assume the primary sales, marketing and distribution roles within this product range partnership. Along with maintaining the manufacturing role, Fras-le will provide comprehensive engineering and application expertise to support the Haldex-driven sales efforts.
“Fras-le has earned the confidence of Haldex and many customers around the world and has continuously proven their expertise in the manufacturing realm while demonstrating a proficient understanding regarding the demands of today’s braking applications and developing high performance friction solutions through their strong engineering and R&D platforms,” says Walt Frankiewicz, president of Haldex North America & senior vice president of Haldex North America Sales.
With an anticipated launch this month, this program will provide application-wide product coverage along with a full range of sales and technical essentials, providing customers a complete solution in this growing product segment in North America.