HDA Truck Pride is a sales and marketing organization focused on supporting the heavy-duty independent aftermarket to buy better, operate more efficiently and grow. HDA Truck Pride has recently announced the expansion of its leadership team.
Ron Fleischhacker, Business Development Manager. With over 35 years in the aftermarket industry and having spent over twelve of those years with the organization previously, HDA Truck Pride is delighted to welcome Fleischhacker back. Prior to HDA Truck Pride, he worked for Affinia Commercial Vehicle group where he represented filters, brakes and brake blocks. Previous to Affinia, Fleischhacker held various roles within the Napa Auto Parts organization from counterperson to filter representative all the way up to managing a group of Napa stores and he also spent five years with the Dana Corporation as a Napa representative for Hydraulics, Engine, Chassis and Seals. Fleischhacker has been married for 31 years to his wife, Sue, and they have two adult children, one granddaughter with another granddaughter on the way.
Curt Westphal, Director of Program Development: Westphal brings over 25 years of experience in the heavy-duty aftermarket in progressive roles within operations and sales management. In his most recent role as Vice President of Distribution for Jim Hawk Truck Trailers, he was responsible for an eight location organization with locations throughout the midwest. Prior to that, Westphal spent five years as a Regional Sales Manager growing parts and service business for an 11-state territory. Before his time with Jim Hawk Truck Trailers, Westphal was instrumental in the launch of a national fleet program for Great Dane Trailers that expanded service and parts offerings for all his customers. Outside of the office, Westphal enjoys spending time with his wife of seventeen years, Melanie, and hiking with his two young sons, ages 13 and 8, when they aren’t busy shuffling the boys between baseball, basketball and football.
Danielle Orlando, Director of Marketing and Communications: In this role, Orlando will be responsible for leading all marketing, communications and education programs for the organization. Orlando comes to HDA Truck Pride leveraging her 20+ years of marketing experience in the automotive industry. Most recently, she worked as General Manager, Brand Marketing for NGK Spark Plugs where she led the brand strategy and marketing communications for the entire NGK product portfolio. Prior to NGK, Orlando was the Global Director of Marketing, Brand Management for Trico Products where she was responsible for strategy and execution of B2B and B2C marketing campaigns and affinity partnerships for all TRICO brands. Prior to joining the aftermarket, she managed owner loyalty and collateral programs for Audi of America, Inc. When she is not working, Orlando enjoys spending time with family, friends and her two fur babies, Duke and Stella.
