HDA Truck Pride has announced an e-commerce partnership with PhaseZero to bring digital commerce solutions to its distributor members.

PhaseZero CxCommerce is a software-as-a-service platform designed around parts search, ordering and post-order follow-up. Features listed by the company include product search and interchange, real-time inventory, streamlined order process, 24/7 online parts ordering, promotions management and data integration efficiencies.

“Our CxCommerce solution and the execution approach allows HDA Truck Pride members to respond quickly in changing market conditions, and better serve their customers by offering flexible options,” says Ram ChandraSekar, founder and chief executive officer of PhaseZero. “It also promotes employee interactions in-store or online, or a hybrid approach, allowing a traditional brick and mortar business access to the best digital technology available to complement their industry expertise, customer relationships and last-mile delivery services.”