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HDAW ’21 offers a wider selection of educational sessions


David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Heavy Duty Aftermarket Week ’21 conference organizers have announced an educational lineup they say is designed to expand attendees’ knowledge and enable them to retain and exceed their current level of success in the industry.

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This year’s programming will feature a wide selection of sessions, with topics ranging from next-generation selling and marketing to pandemic recovery and projections for the future.

As described by HDAW, a few of these sessions and their hosts include:

Steven G. Bryan

Technology leader and entrepreneur Steven G. Bryan will present a keynote on “The Entrepreneurial Mindset: Lessons Learned from Leading Through Change.” As founder of Vigillo and several other start-ups and emerging companies, he has built a career on overcoming challenges in evolving landscapes, including major acquisitions. Steve will share with attendees what he’s seen first-hand and how he evaluated mountains of data to navigate the disruptions. Attendees will also hear his thoughts on the lasting impacts of the last year and what’s on the horizon, including impacts on business culture, the role of data and how AI is changing the way we look at problem-solving.

Lindsay Duran

Following her workshop at HDAW 2020, Zilliant Chief Marketing Officer Lindsay Duran is back this year with a new session on “Next Generation Selling: The Digital Transformation of Sales.” The session will look at accelerating trends in e-commerce and direct sales and explore how companies can strategically align their brick and mortar and e-commerce strategies.

John Blodgett

MacKay & Company Vice President of Sales & Marketing John Blodgett will present “The 2021 HD Aftermarket – An Industry Outlook,” which will include an overview and outlook of the 2021 economy, how it will impact the aftermarket and which factors to watch to aid in planning. Blodgett will also share input from independent distributors and dealers on market conditions as well as current and projected replacement demand for parts and components.



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