HERE Technologies offers brand-specific search

HERE Technologies offers brand-specific search

This new capability is a further step in enabling HERE customers and partners to deliver differentiated services.

HERE Technologies recently announced a new platform capability available for global businesses to uniquely customize the search outcomes their users receive by using their own places of interest data. Powered by HERE Workspace and HERE Search, customers can add private data into the map and search function, creating brand-specific search outcomes and distinct end-user experiences.

The HERE Map includes more than 140 million points of interest (POIs), and now HERE customers can include additional private POIs that will be included in end-user search results. Two customers – a major automotive OEM and consumer web mapping provider – are currently piloting the capability to help create business value, differentiate their brand, and drive new revenue streams.

The automotive OEM customer is piloting the capability to add location data for specific electric vehicle charging stations. This allows their customers to search and route to charging stations owned and operated by the OEM. The capability updates frequently to let drivers know what charging stations are open, minimizing wait times and improving the overall customer experience.

A consumer web mapping customer is piloting the capability to control advertiser-specific POI data. The customer adds their advertiser’s POIs directly into the HERE Map, providing enhanced details about the advertiser within the search result. For example, a user searching for a specific good or service within the map would get a more detailed result for relevant advertisers. The capability creates a unique user experience within the platform while generating new revenue streams for the HERE customer.

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