Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, recently announced the promotion of Josh Steinmetz to Hot Shot’s Secret brand manager. Since Steinmetz’s employment in 2019, he first worked as digital marketing manager before being promoted to e-commerce and digital marketing manager.

In his capacity as brand manager for the fastest-growing performance lubricant brand in the US, Steinmetz will be developing and defining the long-term brand vision and strategy for Hot Shot’s Secret performance and preventative maintenance additives, oils and fluids. He will direct the brand’s messaging, goals and promise and will develop the best go-to-market strategy to ensure market share and sales. As brand manager, he will oversee all brand messaging, packaging, and media buys, and provide valuable input on new product development for diverse markets.