KeepTruckin rebrands as Motive, launches automated operations platform 
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KeepTruckin rebrands as Motive, launches automated operations platform 

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KeepTruckin has changed its name to Motive, underscoring its expanded focus and direction. Alongside its rebrand, Motive has launched the Automated Operations Platform, a combination of IoT hardware and AI-powered applications that connect and automate physical operations. 

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Founded in 2013, Motive builds technology to improve the safety, productivity, and profitability of physical operations. While its early customers were trucking companies, today Motive serves a broad range of industries across the physical economy. To address the needs of its expanding customer base, Motive has launched the Automated Operations Platform. The platform combines IoT hardware with AI-powered applications that automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. 

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