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Lytx shares driver distraction data gathered with AI

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Lytx has presented new data on how the company’s machine vision and artificial intelligence (MV+AI)-powered technology can be used to detect and alert drivers and fleets of distractions and risky behaviors in real time.

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Lytx MV+AI road-view triggers, launched in 2015, include rolling stop, lane departure, following distance and critical distance. Lytx released an enhancement earlier this year as well, with MV+AI used to proactively detect driving behaviors including handheld device, no seatbelt, food or drink and driver smoking.

Lytx says MV+AI enables fleets to identify risk both inside and outside of the vehicle, including:

  • No seat belt — identified 397% more
  • Unsafe following distance — identified 332% more
  • Incomplete stop – identified 243% more
  • Food or drink — identified 173% more
  • Failure to stop — identified 188% more
  • Handheld device — identified 133% more

Lytx calculates that 35% of all near-collisions captured by its devices involve one or more of these behaviors.

Lytx triggers monitor for and detect driving behavior patterns in real time and are connected to audio alerts designed to help drivers self-correct in the moment, the company says. In order to minimize “alert fatigue,” Lytx says it helps keep alerts effective by controlling their frequency so drivers will be less likely to tune them out.

In addition to real-time, in-cab alerts, short video highlights are selected to be analyzed and further screened by Lytx’s artificial intelligence for accuracy. Lytx says it also captures more than 50 additional high-risk driving behaviors via accelerometer. The validated video clips are then automatically sent via a 4G LTE cellular connection from the vehicle to the cloud, where they may be viewed by the client via their Lytx account from any internet-connected computer, smartphone or tablet. Drivers have the ability to self-coach as well, Lytx says, by reviewing clips independently and leaving notes for their coaches or managers to review, as needed, at a later date.

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