Fuel efficiency and uptime remain top priorities for Mack Trucks, executives with the company announced at the 2014 Mid-America Trucking Show. This ongoing focus to help reduce customer operating costs, along with recent investments in products, support solutions, facilities and the brand, has Mack well-positioned for success in the highway market, according to the company.
“Customers need trucks that maximize their ROI,” said Stephen Roy, president of Mack Trucks North American Sales and Marketing. “The best way to do that is to provide products that increase fuel efficiency and aftermarket services that keep trucks on the road generating revenue.”
Following up on comments Roy told Fleet Equipment in February, Mack Trucks rolled out a brand relaunch that includes a new company logo that celebrates the evolution of the brand. Be sure to check out the video above for a deeper look at Mack’s “Born Ready” campaign.
