MEMA recently named Megan Gardner as executive director of marketing and communications. In this new role, Gardner leads all MEMA marketing and communications functions, including strategy and execution for MEMA’s digital platforms, branding, advertising, event marketing, and media relations. Prior to MEMA’s recent reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions. Gardner was most recently senior director of marketing, membership and sponsorship for MEMA’s former aftermarket division.
Since joining MEMA in January 2019, Gardner has created a robust aftermarket marketing program and improved member outreach. Under her leadership, MEMA’s former aftermarket division’s membership, event attendance and sponsorships significantly increased. In the last six months, Gardner worked with MEMA’s leadership team and other external partners to successfully drive MEMA’s rebrand.
AftermarketNews named Gardner in its 2022 “Women at the Wheel” class, a tribute to women making a difference in the automotive aftermarket. That same year, she earned an Aftermarket Automotive Professional (AAP) designation in 2022 from Northwood University.
