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Minimizer releases market research for aftermarket accessories

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Minimizer conducted its latest industry research in order to better understand the aftermarket parts and accessories perceptions, trends and needs of heavy-duty fleets and owner-operators.

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“Minimizer is a brand with a reputation for quality, durability and standing behind its lifetime guarantee. We’ve earned our reputation by listening to customers and doing our research,” said Craig Kruckeberg, chief executive officer and chief visionary at Minimizer.

He continued, “We value the opinions of the distributors we partner with and the customers who purchase our products. So, we once again took to the market—fleet and owner-operators—and asked them to tell us what matters most when they purchase aftermarket parts and accessories.”

Valuable insight was garnered about sourcing of heavy-duty aftermarket truck parts, according to Minimizer. The company reports that the research showed buyers choose quality and service over price. More than 700 truck operators responded to the survey.

Quality ranked high with 48% of respondents selecting “perceived quality” as the most important factor in making a truck parts and accessories purchase. Price came in second at 28.1%.

“Responses to the survey identify quality as a key factor affecting a customer’s decision to purchase aftermarket parts. Minimizer is the epitome of quality,” said Jason Rhoads, director of marketing at Minimizer.

“We have a lifetime warranty on our aftermarket parts because we are confident in the quality of the American-made products we manufacture. Furthermore, we know that quality products provide our customers with long-term savings and an overall lower lifecycle cost,” Kruckeberg added.

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Buyers find that aftermarket parts tend to be priced lower and outperform stock equipment.

“Minimizer’s market research on aftermarket parts and accessories is an extension of what we already do – listen to our customers. Industry-leading market research complements our ability to act on industry demand. We’re excited about its results and look forward to on-going Minimizer research,” Kruckeberg said.

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