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Minimizer launches newly-designed website

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David Sickels is the Senior Editor of Fleet Equipment. He has a history of working in the media, marketing and automotive industries in both print and online.

Minimizer says it has recently redesigned its website with user-friendly features and a more modern look.

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“Feedback from end-users and distributors has been terrific,” director of marketing Steve Hansen said. “End-users appreciate seeing online and local buying options while distributors are reporting back with noticeable increases in quote requests asking for Minimizer products based on the website presence.”

Hansen points to the distributor-facilitated e-commerce option and also highlights a large decrease in bounce rate, since the company says new Minimizer homepage loads quickly and creates an easy-to-use interface for users to navigate.

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