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Minimizer Holdings renames itself High Bar Brands, LLC

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

The holding company formerly known as Minimizer Holdings, LLC, has been renamed High Bar Brands, LLC.

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“The combination of our sales and marketing teams was an important step in the process of integrating our two companies into one,” High Bar Brands CEO Christopher Thorpe said. “We launched new websites for both companies in 2020 and completely rebranded Premier Manufacturing with new logos and an updated color scheme. We’re leveraging the strengths of each company to create a strong and unified front for our employees and our customers.”

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