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MiX Telematics to launch MyMiX Tracking app

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

MiX Telematics has introduced app-based tracking for vehicles and drivers with MyMiX Tracking.

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MyMiX Tracking uses mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events including speeding, harsh braking, harsh acceleration and mobile phone use while driving, the company says. The app-based solution is an extension of MyMiX, a driver engagement app that also gives drivers information and alerts to improve their driving style, including immediate, in-cab audible feedback, the company says.

The company says the solution is perfect for customers running sub-contractor vehicles, leased vehicles, company cars, short-term rentals or grey fleets, and is an alternative to installing a hard-wired on-board computer or tracking device inside a vehicle.

The app is available for download from the Apple App Store and the Google Play Store and a soft launch is underway with existing customers in selected regions. A full launch targeting new customers will commence in March. The pre-launch landing page is accessible here.

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